2 Types of Content for Strong Positioning of Brand

Whatever you produce, whatever technologies you use – until you don’t talk about your company on the Web, you do not exist. We can make big deals, conduct business according to the usual algorithms. But the formation of a reputation, an image that you need, the creation of sales funnels and attracting customers without spending advertising budgets, the opportunity to make the first official statement without intermediaries to a large audience – all these can be really thanks to social networks.

When promoting a brand, visualization occupies a special place.

All illustrations, photos, videos that you will post should not only be of high quality, in the right format (because each social network has its own format), but also disclose your values. If you produce a product or service, this does not mean that you need to make a catalog from your profile. Absolutely not. Let’s show:

• Who creates the product. Who comes up with your product lines, conduct an interview, what is taken into account in this process, which is the decisive factor. Show your team. Your workdays and your networking. People buy from people.
• The place your products created in. Why did you choose it? What are the strengths of this location? Maybe this is a special eco-friendly place where no aggressive crops have been grown before, there are no factories and industries nearby, and, therefore, it is possible to grow the best wheat/oats/rice here. This way any production can be considered.
• The product in life. How can it be used? If it is technically complex, show the whole way of operation clearly, by steps. By doing this, you will give the client the feeling that he has already touched and is already familiar with you. First mentally, then, even if there is no need for the moment, you will be the first to be remembered when it arises.

All visual content can be divided into two functional branches.

Content that strengthens expertise.

• Opinions, reviews, events from your professional environment.
• Cases (real stories of your clients with performance indicators, reviews, positive feedback)
• Working moments (how the service is provided, patterns, samples, etc. are being prepared)
• Live broadcasts, broadcasts from events, answers to questions
• Stories about the personal experience of developers, managers, about successes and failures. This brings you closer to the audience and increases brand loyalty.

Content that makes you fall in love.

• Stories: the lifestyle of the team, the leader, the principles of life, views, values
• Motivation: what inspires and motivates your company, different ways to support the audience

What is important when working out absolutely every marketing tool? Each tool hurts the client or contributes to it, answers the most disturbing questions of the audience and by default shows your special value, disposes a potential client. A high-quality visual of content accompanying all branches on content topics works in this direction.

The sales department can only accept the application and close the deal. Of course, this does not work for 100% of the audience, but at least you will close the "warm" customers and warm up the "cold" ones to the state of al dente.