3 rules when creating a website

To make your site work for you and not your competitors, follow the golden rules when creating it:

1. Define the positioning and write it on the website

To do this, you need to decide how you want to present the company and products to customers. For example, before starting content, we at ACEX Drive dive into the client's business and study the target audience. This helps to further communicate the benefits and advantages of the product, the values and philosophy of the brand. Texts with such content will definitely build trust and trigger a desire to buy.

2. Focus on customers when selecting a design.

Beautiful pictures will also help you sell because they are key to emotions. For example, when you analyzed your target audience, you realized that they are characterized by impulse purchases, popular brands, and trendy places. You can hook such customers with trendy, ultra-trendy designs. In this case, you need to be inspired by modern visuals rather than using old classics, even if you like them better.

3. Think about promotion in advance.

When creating a website, it is better to prepare landing pages for advertising traffic in advance and optimize the structure for SEO and context. Later it will be easier for you to launch promotion and get high conversion rates, leads and applications. Since the final task of the site is to make sales.

Our team develops websites guided by these rules, and when setting up contextual advertising we get a good result.