The influence of color psychology in marketing

Soothing blue, daring yellow or fiery red. All colors evoke certain feelings and associations in people - this is called "color psychology". Explain how color can create an impression:

Red

• Creates an effect of urgency
• Awakens the appetite
• Promotes an increase in heart rate, so it is suitable, for example, for high-speed machines.

• Happiness, happiness, joy and sun
• Causes persistent positive emotions

• Has a pronounced calming effect
• Causes associations of strength and freedom

Black

• Associated with awareness and luxury, which is why it is often chosen by luxury brands.
• Many people have a culture associated with mourning and something bad, so if you plan to set up a promotional traffic environment in a country with a different mentality and culture, be especially careful.