16.01.2023

New Way to Acquire Customers

In 2023, every entrepreneur already knows what "lead generation" is and strives to apply the maximum number of tools in their business to acquire both cold and warm leads. Outdoor advertising, SEO and SMM promotion, advertising on Yandex, and social media targeting are currently the most popular offerings from marketing agencies, which undoubtedly result in contacts with varying levels of conversion.

But is this enough?

For those who are shaking their heads in response to the question above, we have found a new influx of customer traffic – participation in industry exhibitions. No, it's not the traditional approach of working at a booth or distributing pamphlets describing the company's KEY services (after the customer has received 25 similar "super advantageous offers" beforehand).

The new service from ACEX Drive is the company's participation as a speaker at industry exhibitions.

How does it work from the entrepreneur's perspective?

The owner or top management of the company sends a request for selecting exhibitions that are of interest to their target audience.
The Drive team selects exhibitions for them and arranges speaking and/or sponsorship participation on those exhibitions.
The Drive team conducts PR promotion for the session as a whole and the speaker/sponsor in particular. They send invitations to exhibition attendees, add the speaker to the event's website and directories, and announce the event in the media.
The speaker presents at the event, demonstrating their expertise to the audience - potential clients. They share their contact information on the screen, thus gaining new leads.
After the exhibition, ACEX Drive managers send follow-up emails to the attendees with session materials and the speaker's contact information.

Finally, the speaker builds a broad customer base

How does it work from the client's perspective?

The client opens email newsletters, utilizes digital channels like Telegram, Facebook, LinkedIn, and VK, reads industry news and public forums, where they find information about the exhibition and the session, and then registers for it.
The potential lead then receives several invitations to the session with details about the program and the event's timing.
The client attends the session, gets acquainted with the expert speaker, and takes note of the speaker's contact information displayed on the event screen.
After the session, the client has the opportunity to engage in a conversation with the expert and address any questions of interest, as well as exchange contact information.
5. Additionally, after the event, the client receives follow-up emails containing session materials and the speaker's contact information.

Finally, the speaker builds a broad customer base

From words to real-life cases

Russia
TransRussia
April 14, 2022

Session: "Logistics Under Sanctions: How Goods Will Move by Land, Sea, and Air"

Speakers:

Lyudmila Simonova, Managing Partner of M.A. Research, Member of the Council of the Guild of Logistics Operator
Georgiy Vlastopulo, CEO of Optimal Logistics
Dmitry Nikulin, CEO of TA "Supercharter"
Artem Bagdasaryan, Commercial Director at ACEX
Alexey Chinyakov, Commercial Director at "TRASKO"
Alexander Galkin, former Commercial Director of NAWINIA

Turkey
Logitrans
November 18, 2022