Creating a brand style for C JET AIRLINES

Corporate identity for the company manufacturer of the air space equipment for the cargo charter company.  

Task: to create a brand identity from scratch for international expansion. The style used in international aviation should be memorable, but at the same time understandable to clients and partners from different countries.

Stages:

• Market and competitor research.

• Palette selection.

Brand storytelling of the color palette consisted of several shades of red, which represents self-confidence, inner strength, and readiness for action.

• Design of different logo options.

The client was presented with 3 logo options, which incorporated second-order associations.

• Working with the client, selection of the final logo design.

We developed the company's brand identity and created a brand book. Thanks to the concise design and universal image, the company stands out advantageously in the international market.

The company received a bright logo on its planes, a stylish website design, business cards, and examples of souvenir products, and more from our collaboration.