Creating Brandbook for ST Group Transport Company

PROMO

ST Group is an international integrated logistics operator with representative offices in Russia, China and Kazakhstan, with plans to expand its branch network.

Task: to redesign the logo.

Stages:

Collecting data about the company, defining the brand idea. Collecting detailed information about services, studying market features, determining the target audience and competitors.
Development of the design concept.

Color palette:

The color scheme is represented by a restrained and strict solution of classic combinations:

Black, red and white
Black and white
Cobalt and white

The main expressive colors are deep red and cobalt. The delicate work of this color combination is to create a bright professional sound of the brand, combining the passionate professionalism of the red shade with the conservative gloss of cobalt.

Thanks to the harmonious and universal image of the logo, it can be used for various purposes: branding of printing, entrance groups, souvenir products.