Corporate Identity for REFILL

Creation of corporate identity for REFILL.

REFILL Company provides a wide range of financial and accounting and management services, the main values of which are: complete security of the Client, strong personal brand of the Head, availability of author's methods and developments, honesty and transparency of business.

Task: to develop the company's corporate identity. разработать фирменный стиль компании.

STAGES

1. Conceptualization.

The basis of the concept: the logo sign is a monogram of the abbreviations R and L. Implicit graphic accent in the trademark - the number 1, symbolizes "primacy" in the niche of similar services. Characteristics of the font: monolithic, stable, reliable.

Criteria for images and photos: laconicity of the photo, without unnecessary details, the image of people and architecture is acceptable, on the image is allowed to place translucent strips of corporate colors.

2. Palette Selection.

Color combinations: gray-plum and turquoise - basic, Prussian blue (dark), dark gray - additional.

Monochrome variant: black and white.

3. Drawing of different design options.

The client was offered 2 logo options.

4. Working with the client, making edits.

Due to the harmonious and universal image of the logo it can be used for different purposes: branding of polygraphy, entrance groups, souvenir products. Moreover, not only corporate identity with visualization of style carriers, but also social media design was developed.