Brandbook for the chinese language school "Vostochnaya Perspektiva"

The Vostochnaya perspektiva school has been operating since 2017, collaborating with the largest universities in China and Taiwan. The purpose of the school is to provide high quality educational services.

Task: to create a corporate style guide.

Stages:

1. Collecting data about the school, defining the brand idea, detailed information about Chinese culture, about services, studying the characteristics of the market, determining the target audience and competitors.

2. Development of the design concept.

Logo idea:

In Chinese culture, the magpie is a symbol of good luck. The wings of the magpie represent the circle of "yin-yang" - the union of two principles. Magpie also has the corresponding color. A symbol of harmony and the exchange of energies / knowledge.

For a graphic connection between the idea of a brand name and the naming of the logo, the silhouette of a “feather” was added as an attribute of writing.