Corporate identity for BRV consulting

ABOUT COMPANY:
The main activity of BRV CONSULTING is "the activity of providing consulting services on financial intermediation".

NAMING: BRV Consulting

DESCRIPTOR: financial and legal services

LOGO CONCEPT:
When rebranding the logo, it was necessary to link the "diversity" of the company's activities into a bright graphic symbol. Such an element was the "triangle" (compass arrows), as the "path to the goal". Three corners are the combination of three abbreviations of BRV in Russian (balance / equality / opportunities) and the choice of a vector of actions based on the requests of clients.

BRAND STORYTELLING OF THE PROJECT'S COLOR PALETTE:

• Shades of blue — status, prestige, power.
  
• Gradient — two business functions (finance and law).
  
• Metal (steel) — fundamental, reliable.

To form the positioning and convey the essence of storytelling, the association "speed" (operational decision-making/ movement towards the goal) was chosen.

In the branding of the company, the stylization of images under the "motion effect" can become a corporate difference.

The logo is a transformer that can be used separately from the naming, or as corporate graphics on promotional materials.

IN ADDITION TO THE LOGO FOR THE COMPANY "BRV CONSULTING" WERE DEVELOPED:

• branded notebooks
  
• corporate business cards
  
• advertising booklet
  
• press wall
  
• image t-shirts
  
• brandbook